Hi I am

Bainson

STORIES IDEAS STRATEGY |

The world doesn’t need more content. It needs more people who know how to build something meaningful and still make it worth watching.

What I do

MULTIMEDIA & MARKETING Services I Offer

Commercial Campaigns & Brand Films

Full-service campaign strategy, direction and production — writing, shooting, directing, editing — for brands that need work that performs and wins.

Campaign DirectionTVC ProductionBrand FilmsCreative Direction

Documentary & Field Storytelling

Translating real evidence and real people's stories into videos that move donors, partners, and policy — built on field work featured by the WHO.

Field DocumentaryEvidence-to-StoryNGO & Advocacy ContentImpact Storytelling

Motion Graphics & Animation

Pure craft, for teams who need standout motion design without a full production — explainers, app walkthroughs, animated brand assets, etc.

2D/3D AnimationMotion DesignVisual Effects Explainer & App Videos

Social Content & Brand Partnerships

Ongoing monthly content — a mix of motion graphics and live-action shoots — for brands that need a consistent presence, not just a single campaign.

Video ProductionMotion GraphicsRetainer PartnershipsMonthly Content

Works

Featured projects

View Case Study

Commercial Campaign

Ecobank Mobile — “Thanks A Milli” Campaign Series

About Me

Ten years directing and producing work that performs. Two years telling stories that matter: same person, same discipline.

Get in Touch

hello@bainsonbainn.com

I’m a Ghana-based multimedia producer, documentary storyteller and strategist. For the past decade, I’ve helped brands turn ideas into campaigns, films and visual stories that connect — working with names including Nestlé, Ecobank and Prudential Life Insurance, with ten industry awards across two campaigns.

More recently, I’ve taken that same discipline into cocoa-farming communities and rural clinics, working with international health organisations to turn real evidence into human stories that people can understand, feel and remember. The World Health Organisation and the International Agency for the Prevention of Blindness (IAPB) have since featured that work.

Different worlds. Same principle:

Build something worth remembering — not just something worth watching once.

Experience

Nov. 2024 - May 2026

Multimedia Producer

Working fully remote with Switzerland- and Germany-based teams while coordinating field shoots and interviews on the ground in Ghana. Edited brand video content and created written and graphic content for Koa's LinkedIn page, which I also managed.

Pulse Ghana

Jan 2023 — Nov 2024

Head of Commercial Video

Director of Commercial Video for Pulse Ghana, directing, producing and editing commercial campaigns end-to-end for clients including Jameson, Prudential Life Insurance, Nestlé, DStv, etc. Led creative direction for the Mekakrawa campaign, winning 5 Pitcher Awards in 2024 — the first in the company's history.

Jan 2021 — Jan 2023

Motion Designer

Delivering video editing, animation, and motion design for FanMilk Ghana, Hollard Insurance, and FOCOS Hospital — including ad direction and cinematography, and developing visual storytelling concepts from ideation to finished content.

Sept 2017 — Dec 2020

Digital Artist

Delivering TV commercial editing, VFX, 3D animation, and motion graphics for AirtelTigo, Ecobank, Unilever, and Ghana Post — including the "Jack, Where Are You?" campaign TVC and case film for Ghana Post GPS. Part of a body of work recognised with 5 Pitcher Awards in 2018.

Education

IE University via Coursera

2026

Marketing Strategy Specialization

Market research and consumer behavior through segmentation, positioning, the four Ps, and building a Marketing Plan that earns real backing.

IE Business School via Coursera

2022

Brand Identity and Strategy

Alison

2022

Introduction to Advertising

University of Birmingham & BBC Academy via FutureLearn

2020

Digital Storytelling: Filmmaking for the Web

Valley View University

2011

Bachelor of Business Administration

Coursework: Marketing, Strategic Management, Entrepreneurship

The Numbers

7 +

Years of experience

7 +

Industry Awards won

85 +

Projects completed

85 +

Happy clients

Tools

The key tools I use

Motion

Design

Lightroom

Microsoft Office

GOOGLE

WEB DESIGN

Slack

Milanote

How I work

Creative & Strategic Process

A process built on the same discipline behind every campaign that’s actually worked: understand the terrain, define what winning looks like, build the thing, then prove it moved the numbers.

1. Discover

Understanding the market and the brand before a single idea gets pitched — what's already true, what's already working, and what makes this specific brand or story worth telling.

Market & Competitor AnalysisAudience InsightBrand DifferentiationCreative Brief

2. Define

Turning analysis into a clear target: what this needs to achieve, who it's actually for, and the one idea the whole piece will be built around. The stage where the client's actual goal gets written down before a frame is shot.

Objectives & KPIsTarget AudiencePositioningCreative Concept

3. Build

Writing, shooting, directing, animating, and editing — production built for the channel it lives on and the audience it's meant to serve, not a one-size-fits-all cut.

Script & StoryboardProduction & Direction

4. Deliver & Measure

Launch isn't the finish line — it's where the plan gets checked against reality: reach, engagement, and whatever the original objective actually was.

Launch & DistributionPerformance MetricsReportingIteration

Testimonials

What clients say

“Your photography, Bainson Bainn, is beautiful and impactful. Thanks for making this work come alive for all of us. You do it with so much attention and care! ”

Pelin Munis, PhD.

Former CEO at RestoringVision | WHO Global SPECS Network Steering Committee | UN Friends of Vision Secretariat | IAPB Board of Trustees | 2022 Most Influential Women in Optical

“ Bainson Bainn is exceptional. A true creative maven with an unmatched eye for capturing unique stories.”

Eli Daniel-Wilson

Founder and CEO, Jenius Holdings

"Dear Bainson Bainn, thank you for your dedication and hard work! Your magic touch on all the video content we used for this campaign (Mekakrawa) cannot be understated."

Colette Amaeshi

M.D., Pulse Ghana

“I had the pleasure of working with Bainson and his team last year on a content production project, and I was impressed by his leadership, keen eye for detail, and professionalism. He gets the job done."

Wilhelmina Tetteh

Program Management @Elucid |Data | Tech | Healthcare in Supply Chains

Explore Recent Insights and articles

Advertising Brand Marketing

Ghana Doesn’t Need to Borrow Its Creative Confidence

Brand

You Don’t Own Your Brand. Your Audience Does.

Contact Me

Let's talk about your project

Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.

Book a call